Watch Around 021
WA 021

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Summary WA 021

VIEWPOINT | Connected or not, obsolescence changes MANUFACTURING | The last word in watch factories SPECIAL REPORT | When less is truly more MARKETING | Products and people first ANNIVERSARY | Twenty years to build a brand...

Category: Watch Around 021, Public


Squalls, storms and sails

Since last autumn we have constantly read and been told that 2016 will be a dangerous year worldwide and from every point of view. There is little point in adding to these predictions, for the global situation is clear, and...

Category: Watch Around 021, Editorial, Public


Launching bezel-activated time zones into orbit

There’s no point in concealing the fact that the author of this article eagerly awaited IWC’s presentation at the SIHH of a new model equipped with a bezel used to directly select time zones. Especially since he happened to have...

Category: Watch Around 021, News


Connected or not, obsolescence changes

The recent and massive boom in smartwatches is casting a shadow of uncertainty over the future of traditional watchmaking. But perhaps the dark clouds currently looming on the horizon may turn out to have a silver lining. A...

Category: Watch Around 021, Viewpoint


The last word in watch factories

Like all citizens of Neuchâtel on their way to the municipal dump above the town, we have seen it rise from the ground. It was a longstanding project and it took time to get going. The aim was not just to move Officine Panerai’s...

Category: Watch Around 021, Manufacturing


When less is truly more

Transparency is experiencing a golden age. Watchmaking has never yet dreamt up so many different approaches to the skeleton watch. And if that were not enough, the case is pulling a vanishing trick thanks to transparent...

Category: Watch Around 021, Special report, Public


Products and people first

Within a fiercely competitive environment, many brands lay claim to the same virtues and the same legitimacy, asserted through renewed tradition nurtured by exceptional creativity… How can they set themselves apart, cultivate...

Category: Watch Around 021, Marketing

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