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Summary WA 013
EDITORIAL | Empty talk LIBRARY | Six books to read MARKETING | No need to win to be a winner FUTUROLOGY | Swiss factory in a Chinese living room NEWS | Gold gets tough SPECIAL REPORT | The baguette goes straight...
Empty talk
Let your attention slip and it can lead to catastrophe – it might be fatal when driving. In our watch-industry context, however, if your mind leaves the road, all that happens is that you get a different view of the heavy traffic...
The baguette goes straight on
Baguette movements had their heyday in the Art Deco era, but they have such a special place in the realm of form movements (amply covered in the last edition of Watch Around) that they deserve a separate article. Some of the...
L’horlogerie et ses ambassadeurs
Derrière le minutieux travail des horlogers et les flonflons accompagnant la présentation des montres se cachent de moins en moins les techniques de marketing. Et un personnage apparaît: l’ambassadeur. Il ne s’agit plus ici de...
The magical white Cartier
While most of the Patrizzi pocket expert guides for collectors are devoted to a single watch model, this one lists series-produced wristwatches rather than rare decorative pieces. It’s therefore a kind of catalogue, showing that...
The Self-Winding Watch
The watches that derived their energy from their wearers used to be called “perpetual” watches. This extra feature of mechanical watches gradually became a widespread speciality, profoundly influencing watchmaking since the 18th...
L’horlogerie à Genève
Catalogue d’une exposition aux Musées d’Art et d’Histoire de Genève, ce livre est évidemment lié à l’horlogerie genevoise, mais s’intéresse surtout à la décoration: émaux et miniatures qui, avant même l’apparition de...
