Yet another watch-industry magazine?
Open it up… watch around is sure to astonish you – by its understatement. This
magazine has decided to champion authentic Swiss watchmaking. And quite literally so. With the craft and its
jobs threatened by fakes, watch around explores Swiss horology, products made in
Switzerland by exceptionally skilled men and women.
Watchmaking has never been in such good shape? True enough, and yet the sector remains vulnerable: the
famous Swiss Made label is getting bogged down in convoluted twist and turns that are hard to follow;
production capacities are stretched to bursting point; after-sales service is facing serious problems
due to the explosion of production; there is a serious lack of qualified personnel…
watch around intends to address all these issues in a critical and
yet sympathetic way.
